A new Identity
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The Legacy
After almost 10 years in use, the previous logo was not timely anymore. It was hard to say goodbye but the focus quickly became getting ready for another decade full of life. To communicate the values of the company better.
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The New Era
Modern, sleek and unique. The logo is based on the modern geometric font, Gordita, combined with modified glyphs. The ‘k’ is based on the <> signs from code. The ‘j’ follows that line and has been given a distinctive and recognizable shape.
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Movement
Instead of a flashy logo or icon we wanted to communicate the core services (programming across all screens) in an intuitive way. On screen the logo comes alive and splits, each part moving to opposite corners.
Merch that people actually want to use





