Turning data into powerful insights
All data is useless until it leads to insights and action.
I lead all design efforts from idea to final product and implemented it in collaboration with three small international dev. teams. From branding to marketing, company website and the Web-, iPad- and iPhone App I created the full tracktics plattform and a cohesive design system for the company.
I focused on saving users both time and giving them stronger insights, while also developing diverse solutions from product adjustments to better documentation that led to a reduction of support costs by 18% and increased organic sales roughly 8%.
During my time at the company we were able to make the tracktics system into Germany's most widely used tracking system for footballers.
The Tracktics iPad App for Football Coaches
Track and analyze your athletic performance data, compare yourself with professionals
From idea to powerful insight machine and empowered players. The apps were design to give you a detailed insight into everything that happened on the field and make it actionable to the the player.
The system had to work both for coaches and individual players, which might have different goals and approaches to the same data, and needed to satisfy both parties equally to make a difference.
The Tracktics Design-Guide
The Tracktics User-Manual Inside Every Box